Planning
How to plan a month of social media content
A simple routine for planning a month of posts in an afternoon, with room left for whatever comes up.
Social media guides
Plain-English advice on planning and scheduling social media for small businesses.
Scheduling
How often should a small business post, and when?
There is no magic number. Here is how to find a posting rhythm you can keep up, and the times that suit your own audience.
Brand
How to write a simple brand voice guide
You do not need a long document. A single page can help your team, and AI tools, sound more like you.
Set-up
Getting your Facebook and Instagram accounts ready for scheduling
Personal profile, Page or professional account? What the differences are, and what to sort out before you connect a scheduling tool.
Compliance
UK rules for social media marketing: the basics for small businesses
Advertising labels, misleading claims, reviews, competitions and images: the rules that small businesses most often need to know.