
Getting posts approved
Replace the email chains with approvals and comments on the post itself.
Read moreAccountants, solicitors, consultants and advisers: you need to be visible, and you need to be careful. Build review into the process.
For professional firms, the risk of a careless post can feel greater than the benefit of a good one, so often nothing gets posted. The knowledge is there, but it is hard to find the time to turn it into short, approachable posts that have been properly checked.

Have a partner or manager approve every post before it is scheduled.
Let AI turn your notes into drafts, then have a qualified person check them.
Plan posts around the dates that matter to your clients.
Use the audit log to see what happened and when.
If your profession has its own rules on advertising and client confidentiality, they continue to apply. The brand-rule check cannot guarantee compliance, and AI drafts can be wrong. A qualified person should review anything that could be read as advice.
General information only, not legal advice. See our guide to UK rules for social media marketing and Acceptable Use Policy.

Replace the email chains with approvals and comments on the post itself.
Read more
Give every writer, and the AI, the same reference for how you sound.
Read more
Swap last-minute posting for a calendar you can see and change.
Read more
Multiple brands in one workspace, and switch between workspaces as you need to.

Keep menus, events and opening hours in front of local customers.

Show off new stock and seasonal offers, without daily posting pressure.