Planning a month ahead
Swap last-minute posting for a calendar you can see and change.
Read moreWrite once, then tailor it for each platform
The composer keeps one post together while letting each platform have its own caption, so you are not pasting the same words everywhere.
Per-platform captions
What works on a Facebook Page often needs reshaping for Instagram. The composer gives each platform its own caption within one post, so the idea stays consistent while the wording fits.
Media, AI and checks in one place
Add images, a carousel or video from your media library. Ask AI for a draft from your Brand Brain, refine what you have, or run a brand-rule check before the post moves on.
Straight into your process
When a post is ready, schedule it or send it for approval. Comments and requested changes stay with the post rather than disappearing into email.
At a glance
- Separate captions for Facebook and Instagram
- Images, carousels and video
- AI drafts from your Brand Brain
- Refine captions in place
- Brand-rule check before you schedule
- Send for approval or schedule directly
Put it to work
Where this helps
Running seasonal campaigns
Start with an AI draft plan, then review it and schedule the posts.
Read moreQuestions
Frequently asked questions
No. You can use the same words on both platforms if that suits the post. The option is there for when it does not.
Yes. You can upload JPEG, PNG and MP4 files for images, carousels and video. Instagram accepts JPEG and MP4 only.
Related
Works well with
AI writing & caption refinement
Draft from your Brand Brain and refine what you have
Learn moreMedia library
Keep images and video where your team can find them
Learn moreBrand-rule check
A second pair of eyes on captions, against your rules
Learn more