Staying on brand as a team
Give every writer, and the AI, the same reference for how you sound.
Read moreSocial media for multi-brand and multi-site businesses
Several brands or several locations, each with its own Page and its own audience. Keep them separate, while keeping an eye on all of them.
The challenge
Why social media gets hard
When each site or brand runs its own social media, quality and voice vary, and head office has little sight of what is being said. When it is all done centrally, local character disappears. You need a way for people to post locally within a process you can oversee.
How Orbis Social helps
Where it fits
- 1
Each brand, set up separately
Each brand keeps its own connected accounts, Brand Brain and calendar.
- 2
Local creators, central approvers
Site teams draft posts, while a central team reviews them.
- 3
Consistent rules
Record each brand's rules and use the brand-rule check as a prompt for local writers.
- 4
Oversight
Use roles and the audit log to stay on top of who has done what.
Good practice
Worth keeping in mind
Make sure local teams know what they can and cannot say, particularly on pricing and offers that may differ between sites. Decide who is responsible for each account, and remove access promptly when people leave.
General information only, not legal advice. See our guide to UK rules for social media marketing and Acceptable Use Policy.
Use cases
Where to start
Getting posts approved
Replace the email chains with approvals and comments on the post itself.
Read more
Planning a month ahead
Swap last-minute posting for a calendar you can see and change.
Read moreQuestions
Frequently asked questions
Talk to us about your set-up. Each brand has its own connected accounts, which keeps them distinct.
No. Bulk upload is not available at the moment.
More industries
See other sectors
Industry
Marketing agencies
Multiple brands in one workspace, and switch between workspaces as you need to.
Industry
Cafés, pubs & restaurants
Keep menus, events and opening hours in front of local customers.
Industry
Retail & independent shops
Show off new stock and seasonal offers, without daily posting pressure.