A second pair of eyes for every caption

Run a brand-rule check on a draft to compare it with the rules you have set for that brand. It helps spot problems early. It does not guarantee compliance.

Catch the easy misses

Every brand has things it does and does not say. When several people write posts, those details are easy to miss. A check before the post moves on gives everyone a quick prompt to look again.

A prompt, not a verdict

The check does not guarantee that a post is compliant, accurate or suitable. It can miss things and it can flag things that are fine. Treat it as a helpful prompt, and use your own judgement.

Your responsibility stays with you

You remain responsible for what you publish, including advertising rules in your sector. If you work in a regulated area, keep your usual review process and take advice where you need it.

At a glance

  • Compares drafts with your brand rules
  • Available in the composer
  • Useful before sending for approval
  • Rules kept separately per brand
  • Supports, not replaces, human review
  • Helps new writers learn the brand
Put it to work

Where this helps

Questions

Frequently asked questions

No. It never guarantees compliance. It only helps you compare a draft with the rules you have recorded, and a person should still review the post.
Do not rely on it for that. Our guide to UK rules for social media marketing is a useful starting point, and the ASA and CAP publish detailed guidance.
Related

Works well with

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