Managing social media for clients
Multiple brands in one workspace, and switch between workspaces when you need to.
Read moreThe Brand Brain: what makes your brand yours
Each brand gets its own Brand Brain, with 23 knowledge sections. It is the source AI writing draws on, so drafts start closer to your voice.
Why generic AI sounds generic
An AI tool that knows nothing about your business can only produce something that could belong to anyone. The Brand Brain changes the starting point by giving AI a structured record of your brand to work from.
Build it at your own pace
There are 23 knowledge sections for each brand. You do not need to finish them all before you begin. Start with what you know, then add to it as you see where drafts need more guidance.
One brain per brand
Every brand has its own Brand Brain, so one brand's voice and rules do not leak into another's posts.
At a glance
- 23 knowledge sections per brand
- Used by AI writing and refinement
- Used by AI campaign plans
- Separate for each brand
- Edit it whenever your brand changes
- You control what goes in
Put it to work
Where this helps
Staying on brand as a team
Give every writer, and the AI, the same reference for how you sound.
Read moreQuestions
Frequently asked questions
That depends how much you already have written down. You can begin with a few sections and build up over time. The more you add, the more the AI has to work from.
Access follows the roles in your workspace, so you decide who can change it.
No. AI drafts are a starting point, and a good Brand Brain improves that starting point. Someone on your team should always read a post before it is scheduled.
Related
Works well with
AI writing & caption refinement
Draft from your Brand Brain and refine what you have
Learn moreBrand-rule check
A second pair of eyes on captions, against your rules
Learn moreAI campaign plans
A first draft of a campaign, ready for your review
Learn more