Running seasonal campaigns
Start with an AI draft plan, then review it and schedule the posts.
Read moreSocial media for retailers and independent shops
New stock, seasonal offers and the people behind the counter: you have plenty to share. The trick is keeping it going.
The challenge
Why social media gets hard
Independent retailers often know their customers extremely well, but they rarely have a marketing department. Posts happen when there is time, and peak trading, when posts matter most, is exactly when there is none.
How Orbis Social helps
Where it fits
- 1
Seasonal campaigns
Use AI campaign plans as a starting point for key trading periods.
- 2
New stock posts
Build carousels from your media library when new lines arrive.
- 3
Plan around peaks
Schedule posts before the rush, so that they keep going while you are serving.
- 4
Shared workload
Give staff the content creator role, and review posts before they go out.
Good practice
Worth keeping in mind
Prices, offers and sale claims need to be accurate and not misleading. If you are running a competition, make the rules clear. Our guide to UK rules for social media marketing covers the basics.
General information only, not legal advice. See our guide to UK rules for social media marketing and Acceptable Use Policy.
Use cases
Where to start
Scheduling a week in one sitting
For busy owners: batch a week of posts and get back to work.
Read more
Planning a month ahead
Swap last-minute posting for a calendar you can see and change.
Read moreQuestions
Frequently asked questions
No, Orbis Social does not connect to e-commerce platforms. It focuses on planning and publishing your posts.
Product tagging is not a feature of Orbis Social at the moment.
More industries
See other sectors
Industry
Marketing agencies
Multiple brands in one workspace, and switch between workspaces as you need to.
Industry
Cafés, pubs & restaurants
Keep menus, events and opening hours in front of local customers.
Industry
Professional services
A steady, considered presence, with approvals before anything goes out.