Managing social media for clients
Multiple brands in one workspace, and switch between workspaces when you need to.
Read moreStaying on brand when several people post
Once more than one person writes your posts, your voice starts to drift. The Brand Brain gives everyone, and the AI, the same reference.
Why it matters
What usually goes wrong
One person's cheerful is another person's over the top. When several people write posts, your voice shifts depending on who was on shift, and new starters have to guess. A brand guide helps, if anyone can find it and remembers to open it. It is much more useful when that knowledge sits inside the tool people write in.
How Orbis Social helps
Step by step
- 1
Record how you sound
Work through the Brand Brain, starting with the sections you already have answers for.
- 2
Write your rules down
Note the things you always do and the things you never say. These are the rules that a brand-rule check can compare drafts against.
- 3
Draft from the Brand Brain
Have writers start with AI drafts, then edit. Even if they rewrite most of it, they begin from your voice rather than a blank page.
- 4
Check, then review
Run the brand-rule check, then send important posts for approval. Remember that the check is a prompt, not a guarantee.
Questions
Frequently asked questions
Yes. The Brand Brain sections give you a structure, and working through them may be the most useful part.
Not always. A fuller Brand Brain gives them a better chance, and your edits are what make them yours.
Related
More use cases
Planning a month ahead
Swap last-minute posting for a calendar you can see and change.
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Getting posts approved
Replace the email chains with approvals and comments on the post itself.
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