Managing social media for clients
Multiple brands in one workspace, and switch between workspaces when you need to.
Read moreGetting posts approved, without chasing
Whether a manager, a client or a compliance colleague signs off your posts, keep the review on the post, where everybody can see it.
Why it matters
What usually goes wrong
Approval by email tends to create several versions of the same caption. The approver replies to an old copy, the writer misses a comment and the wrong version goes out. Meanwhile, nobody can say for certain who agreed to what. Reviews also tend to pile up, because approvers have no single place to see what is waiting.
How Orbis Social helps
Step by step
- 1
Decide who approves what
Keep it as light as you can. A second person on every post suits some businesses, while others only review promotions or sensitive topics.
- 2
Give people the right roles
Make the sign-off person an approver and writers content creators, so that each person's access suits their job.
- 3
Send posts for review
When a draft is ready, send it for approval. The approver gets an in-app notification.
- 4
Use comments for changes
Approvers can request changes and say why. The writer updates the post and sends it back, and the audit log keeps a record.
Questions
Frequently asked questions
It helps you catch problems, but it cannot guarantee anything. You are still responsible for what you publish.
No. The approver role lets someone review without acting as a content creator.
Related
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Swap last-minute posting for a calendar you can see and change.
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Staying on brand as a team
Give every writer, and the AI, the same reference for how you sound.
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