
Managing social media for clients
Multiple brands in one workspace, and switch between workspaces when you need to.
Read morePosting gets much easier once you are not deciding what to say on the day. Use the calendar to plan ahead and leave space for what comes up.
Without a plan, social media is the job that gets pushed to the end of the day, and then to tomorrow. Posts become irregular, and when one does go out it is often a rushed promotion. It does not need to be an elaborate process. A simple monthly plan with room for last-minute moments is usually enough to keep things going.

Start with whatever your team has collected, plus any dates that matter to your business in the coming month.
Place the fixed points first, such as events, launches and seasonal moments. Then fill the gaps with everyday content your audience would find useful or enjoyable.
Use AI writing from your Brand Brain to get first drafts down quickly, then edit them. Tailor the caption per platform where it helps.
When something changes, drag the post to a new date. Leave some space for things you cannot plan for.

Multiple brands in one workspace, and switch between workspaces when you need to.
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Replace the email chains with approvals and comments on the post itself.
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Give every writer, and the AI, the same reference for how you sound.
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