Planning a month of posts in advance

Posting gets much easier once you are not deciding what to say on the day. Use the calendar to plan ahead and leave space for what comes up.

Why it matters

What usually goes wrong

Without a plan, social media is the job that gets pushed to the end of the day, and then to tomorrow. Posts become irregular, and when one does go out it is often a rushed promotion. It does not need to be an elaborate process. A simple monthly plan with room for last-minute moments is usually enough to keep things going.

Planning a month ahead
How Orbis Social helps

Step by step

  1. 1

    Empty the ideas inbox

    Start with whatever your team has collected, plus any dates that matter to your business in the coming month.

  2. 2

    Sketch the month on the calendar

    Place the fixed points first, such as events, launches and seasonal moments. Then fill the gaps with everyday content your audience would find useful or enjoyable.

  3. 3

    Draft with AI

    Use AI writing from your Brand Brain to get first drafts down quickly, then edit them. Tailor the caption per platform where it helps.

  4. 4

    Keep it flexible

    When something changes, drag the post to a new date. Leave some space for things you cannot plan for.

Questions

Frequently asked questions

A month suits many small businesses, but plan as far as you can do without it going stale. Some businesses prefer a fortnight.
Publish it, then drag anything that clashes to a new date.
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