Running a seasonal campaign without the scramble

Christmas, summer, back to school or your own anniversary: the dates are predictable, but the planning often is not. Start early, with a draft to react to.

Why it matters

What usually goes wrong

Seasonal moments often arrive sooner than expected. Planning starts late, the campaign becomes a handful of last-minute promotions, and it clashes with whatever else is going on. Having a rough plan a few weeks ahead makes the whole thing calmer, and gives the people who need to review it enough time to do so properly.

Running seasonal campaigns
How Orbis Social helps

Step by step

  1. 1

    Brief the AI

    Describe what the campaign is for, who it is aimed at and any key dates. AI drafts a campaign plan informed by your Brand Brain.

  2. 2

    Review the plan

    Remove what does not suit, add what only you know and check the facts. The plan is a draft for your team to shape.

  3. 3

    Create and place the posts

    Turn the plan into posts with per-platform captions and media, and place them on the calendar around your other content.

  4. 4

    Approve and schedule

    Send the posts for approval in good time. If dates shift, drag them on the calendar.

Questions

Frequently asked questions

As early as you reasonably can. The right lead time depends on how many people need to review the campaign and how much media you need to create.
No. You can plan and write everything yourself.
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