
Managing social media for clients
Multiple brands in one workspace, and switch between workspaces when you need to.
Read moreChristmas, summer, back to school or your own anniversary: the dates are predictable, but the planning often is not. Start early, with a draft to react to.
Seasonal moments often arrive sooner than expected. Planning starts late, the campaign becomes a handful of last-minute promotions, and it clashes with whatever else is going on. Having a rough plan a few weeks ahead makes the whole thing calmer, and gives the people who need to review it enough time to do so properly.

Describe what the campaign is for, who it is aimed at and any key dates. AI drafts a campaign plan informed by your Brand Brain.
Remove what does not suit, add what only you know and check the facts. The plan is a draft for your team to shape.
Turn the plan into posts with per-platform captions and media, and place them on the calendar around your other content.
Send the posts for approval in good time. If dates shift, drag them on the calendar.

Multiple brands in one workspace, and switch between workspaces when you need to.
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Swap last-minute posting for a calendar you can see and change.
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Replace the email chains with approvals and comments on the post itself.
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